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Benefits of Third-Party Review Websites for Businesses

The following are some benefits of third-party review websites for businesses. They increase your credibility with buyers and boost sales. These reviews also increase brand awareness and SEO. If you’re a business owner, you’ve probably thought about using third-party review sites to improve your brand recognition and sales. But, did you know that there are many other benefits? Read on to learn more. Listed below are some of the benefits of third-party reviews for businesses.


Increased credibility with buyers

Several benefits arise when a business uses third-party review sites. First, these reviews increase credibility with buyers, as most of them come from actual patrons rather than a bot or Twitter user who coordinates fake reviews to create more negative feedback. This is particularly true if a business has many positive reviews, which can make or break a sale. Additionally, positive reviews can be used to improve the SEO of a website, as search engines consider the number of times the business name is mentioned in posts. This can improve search engine rankings and reduce returns, complaints, and negative feedback.

While gaining trust from online reviews can be difficult, most consumers prefer to use personal recommendations and reviews from friends and family. Almost three-quarters of respondents found these sources to be trustworthy. However, the same percentage of people who used third-party review websites to make a purchasing decision were more likely to trust reviews. While most consumers consider reviews written by third-party sources reliable, it is still important to note that not all reviews are created equal. Third-party review websites can also be expensive.

Additionally, new reviews are more credible than old ones. Research shows that more than two-thirds of consumers believe reviews older than three months are no longer helpful. That’s why it is so essential for a company to gather new thoughts regularly, especially in fast-moving industries, such as B2B software. Moreover, collecting recent reviews as soon as possible is vital and avoiding asking for them in a bunch.

Aside from helping increase credibility, online reviews help brands expand their online presence. Customers can read customer reviews on reputable third-party review websites and can interact with the brand directly. Third-party review websites are free and do not cost any money beyond the time spent interacting with customers. In addition, online reviews directly impact buying decisions of the target market. According to a recent German study, products with five or more positive reviews are 270% more likely to sell than those without reviews.


Increased sales

There are many benefits of leveraging third-party review websites to promote your business. While some review websites cater to all businesses and products, others focus on specific industries or physical products. Regardless of the site you choose, the first step to maximizing the marketing value of third-party reviews is to identify which areas are most applicable to your business. Although there are benefits to using more than one review site, few companies have the time or resources to post on dozens of them. Consider the following factors before choosing which review sites to focus on.

Authenticity. Consumers are more likely to trust a review if it’s posted by a natural person. A report by ReviewTrackers found that Google is the most popular review site. Zero-click searches increased by 50% in 2017 and will reach 65% by 2020. Therefore, businesses should avoid manipulating reviews by buying fake reviews or censoring negative ones. In addition, a new study from Google found that 88% of reviews are published on four review sites or fewer than that number. This means that long-tail marketing no longer produces a significant ROI for businesses. Instead, focus on the top directories to establish a high-quality reputation and drive increased sales.

While businesses can’t control what consumers write, they can ask them to mention their location. These mentions help your brand build authority, which Google looks for in search results. Reviews from third-party review websites are one way to establish trust with consumers and generate long-term loyalty. It’s important to remember to seek the permission of the original review poster. The best way to ensure the validity of your reviews is to check their policies regarding the posting of reviews.

Third-party reviews are also an effective tool to enhance your SEO efforts and improve customer service. In addition, the reviews are also highly influential in affecting consumers’ expectations and search engine rankings. However, despite these benefits, there’s more to the practice than meets the eye. However, the actual use of third-party review websites is in the increased sales they can drive. Therefore, your business will reap the benefits when your reviews have positive results.


Increased brand awareness

The benefits of collecting reviews from customers are immense. Not only do they improve search rankings, but they also generate fresh, user-generated content. Furthermore, recent reviews improve brand credibility and social proof. This translates to increased organic traffic for product pages. In addition, collecting reviews from customers is a valuable strategy for demand generation professionals. Businesses can source new leads by managing product reviews and influencing buyer trust.

In addition to generating marketing-qualified leads, reviews on third-party review websites are essential to building a brand on third-party marketplaces. Not only do they increase sales in the market, but they can also help a brand grow outside of that marketplace. For example, Tuft & Needle built its brand on Amazon by generating outstanding customer reviews. The company then launched its own website and began selling on Amazon.

Consumers also trust businesses with high ratings on third-party review websites. Businesses with high ratings on review websites are likelier to be recommended to friends. Furthermore, happy customers are more likely to recommend products and businesses. Positive reviews boost brand awareness. However, if too many reviews are negative, it might reflect poorly on the business. Having a good mix of both studies is important because buyers know they can’t trust all reviews. Moreover, a business with no thoughts on review sites will look odder than other businesses.


Improved SEO

One way to improve SEO for third-party review websites is to ask consumers to specify their location when leaving a review. Google looks for such references when deciding which websites to rank highly for specific terms and phrases. In addition, consumers’ expectations of brands are constantly changing, as shown by surveys. As long as you keep up with these trends and follow good reputation management strategies, your SEO will be more successful. Below are five steps to boost your SEO for third-party review sites.

First, make sure you respond to negative reviews. Responding to reviews shows that your business is involved with customers’ experience. It lets you control the study’s narrative and include keywords related to your business. The more positive reviews your business receives, the more SEO it can earn for your site. You can even get star ratings by responding to negative reviews. If you react quickly to negative reviews, your business can increase its SEO for third-party review sites.

Improved SEO for third-party review websites has other benefits, too. Review sites often rank better in search results than the vendor’s own site, making it easier for potential customers to find your content. Reviews also help boost your business’ authority and trustworthiness on Google, as the search engines use these signals to determine how relevant a brand’s content is. Third-party review websites can also help increase your rankings by displaying your reviews in search results.