Product Announcement

September 2007

Why Email Marketing?

The cost is low compared to traditional direct marketing and the targeted communication incredibly effective.

Email is a vital part of our daily communication.  A recent survey determined that 89% of Internet users consider email extremely necessary in daily life.  Eighty-five per cent (85%) said they use email for both business and personal communication.

Email allows us to have direct communication with a client or prospect.  In the past this could only be accomplished using direct mail at an approximate cost of 30 cents per communication plus extensive preparation time and cost.

Now we have personalized email at 1.5 cents per e-mail and all we need is text, a couple of graphics and we are in business.  We are able to place each target name in the subject and even the body of the email as well as the salutation if appropriate.  Nothing can replace “Hi Bob” as a salutation on a communication.

Why use us?  We deliver.  We use a well respected Email Service Provider that is white listed by the major ISP’s such as AOL.  Further, we are fully compliant with state and federal spam laws.

What we will do!

• Build and Maintain Customer Lists
  Collect names, email addresses, and information from people who visit your website automatically.  Collect current email addresses from you and combine them with the new addresses.  You may have as many unique email lists as you like.

• Create and Send Professional Email Marketing Campaigns
  Create permission-based, double opt-in, email marketing to your recipients, no matter what size of list you have. We will use a format pre-approved by you.  We can use existing templates or customize to your specifications.

• Create Graphical and Text messages…all in one!
  We are able to automatically send your Graphical email to users who are set up to view HTML in their email readers. You can stop guessing at which format your recipients can receive.  The system sniffs for the type of email the recipient can read, then sends the appropriate version, Graphical or automatically generated Text email, to their inbox

• Live Reporting
  Access to reports that tells you who is signing up on your lists, who is responding to your offers, how many messages have been delivered, who has read your message, even how many people have unsubscribed. All in real time.

Call us for more information.  We can get you started with your new email marketing program.

Graham Tweedy